Meet Dr. Adrian Waite

Founder of Peoplecraft Performance | Executive & Systemic Team Coach | Leadership Strategist

Dr. Adrian Waite is an internationally recognized coach, facilitator, consultant, and advisor with over 25 years of experience transforming leadership performance and enabling systemic results across the GCC, IMEA, and Europe. Based in the UAE, Adrian is known for his ability to navigate cultural complexity, unlock clarity in ambiguity, and deliver impact in fast-moving environments.

He specialises in partnering with family-owned enterprises and expatriate-led leadership teams — helping them build trust, alignment, and performance that lasts.

Credentials & Expertise

• PhD in Social Learning Systems

• Senior Practitioner, EMCC (European Mentoring & Coaching Council)

• 6,000+ coaching hours with senior leaders and boards

• Advisor to global talent forums and professional bodies

• Accreditation in a huge portfolio of modern tools

His Approach

Adrian’s work sits at the intersection of coaching, culture, and performance.
His systemic approach blends executive and team coaching with deep cultural intelligence and practical architecture for change. He understands the real-world tensions of leadership — from family governance to expatriate integration — and works with clients to build clarity of role, alignment of purpose, and trusted collaboration in complex systems.

Recognition

Adrian’s methodologies have earned multiple awards for innovation in leadership development and performance frameworks. His work is trusted by leaders navigating high-stakes environments where outcomes matter — and where people make the difference.